12:00 pm



Art with a Purpose

The prime directive of Art (borrowing shamelessly the term from Star Trek) is to inspire, to shock, to disrupt, to create an emotional connection and response unachievable by any other means.


That’s it. Nothing more.


But what if Art could help materialize data or educational concepts that would create their deeper and more visceral understanding that goes beyond our simple interpretation of charts. The ones that will be forever associated in one’s mind to a particular artwork.


That is one of many things we are trying to do in my OVVO Live Art Studio. The concept of Purpose sounds very old-fashioned. And we’re the first one to admit to absolutely love the ‘just because’ answer, scientifically named the ‘beauty paradox of evolution’ :)Working in commercial environment, we’re constantly confronted to justify our choices in order to crystallize the concepts front and center.

 As example for this particular talk, there are 2 latest projects that illustrate precisely this idea of applied arts:    

Le Grand Paris Showroom – which is very futuristic and sophisticated data visualization deeply stylized to ‘transport’ the visitors into Paris Metropole of 2030 and beyond. It was conceived as a mix of high level concepts, key data and opportunities analysis aimed to inspire suburb cities around Paris to join the Paris expansion. For this project, we developed a hybrid playback system that combines Projection mapping, Pixel mapping for pixel LED tapes, rings and underbelly lighting as well as ambient light scenarios. Everything is controlled by our custom made web-app with custom back-end cms.

Recycling education project – this is a 1 day small project that illustrates the use of whimsical props and things to introduce children to the concept of recycling. It  combines 6 code barre machine with special QR code cards with pictures. By scanning the card into the correspondent recycling bin, light and sound indicate if you’re correct or wrong. Before you ask, we used round robin sound sampling method to make sure the same sound is not repeated many times in a arrow. Kudos to TouchDesigner team, especially Markus, to help us fixing a special scenario use of a lot of Serial DATs.